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In , gaming apps were also the app categories reporting the longest session lengths per user , with users spending more than 22 minutes on sports games apps, compared to the 20 minutes spent on average on all app verticals. Excluded from the picture are travel apps , which are expected to go back to pre-COVID usage levels in the future but are currently still suffering due to the direct disruption of the travel industry by the virus.
However, the pandemic might have just accelerated adoption trends while kickstarting mobile usage for activities traditionally on laptops or other digital devices.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. Global mobile app downloads in Average consumer spend on mobile apps in Q2 User engagement and retention Most popular app category, by usage reach.
Social and communication apps Time spent on social media apps in H1 in Asia. Gaming apps Mobile gaming app revenue in Interesting statistics In the following 8 chapters, you will quickly find the 54 most important statistics relating to "Mobile app usage".
Statistics on the topic. Overview Annual number of global mobile app downloads Mobile app revenue worldwide , by segment. For many people, Google Search is synonymous with browsing the web.
Google Maps is the leader in mobile navigation, and Gmail is the leading email app. Except for the state-controlled Chinese app market, the mobile app marketplace is thoroughly dominated by Facebook and Google. When it comes to shopping statistics, app users tend to quickly adopt retail apps instead of browsing the web. Mobile app statistics like this one suggest that users keep on shopping with stores they trust.
A survey of users of mobile apps found widespread awareness of privacy concerns. By now everyone has heard at least something about data breaches and their consequences.
If the unrelated data collection somehow improves the overall user experience, surveyed consumers said, they might just keep it. With more than million daily active users, Instagram is a huge social network, second only to Facebook. The percentage is even higher in the United States. WhatsApp saw million new installs in the first quarter of alone. TikTok is by far the most downloaded social media application for Apple mobile device, according to Apple app store statistics, with more than 33 million unique installs in the first quarter of YouTube saw Instagram and WhatsApp come next.
According to the Google Play Store App, install statistics show a combined figure of more than million in Q1 if we count the first four apps on the list alone. Tinder numbers have grown a lot since , when the site first hit 1 billion swipes per day. Or are more apps available because so many more apps have been released?
I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.
We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.
The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt.
For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.
Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience.
We already saw the data to back that claim. If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not.
Even with a smaller mobile app market share, Apple users still spend more money.
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